Privacy Policy

Last updated: April 3, 2025

This Privacy Policy describes how Yoya Inc. (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.yoyanyc.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY 

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

INFORMATION WE COLLECT DIRECTLY FROM YOU 

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email

  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number

  • Account information including your username, password, security questions

  • Shopping information including the items you view, put in your cart or add to your wishlist

  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

INFORMATION WE COLLECT THROUGH COOKIES 

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

INFORMATION WE OBTAIN FROM THIRD PARTIES 

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested

  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

HOW WE USE YOUR PERSONAL INFORMATION 

We use your personal information to:

  • Provide products and services, including processing payments, fulfilling orders, sending notifications about account activity, managing accounts, arranging shipping, processing returns and exchanges, and enabling product reviews

  • Conduct marketing and advertising efforts, including sending promotional communications and tailoring ads on our Site and other websites

  • Detect and prevent fraud, illegal or malicious activity. If you register an account, you are responsible for keeping your credentials secure. Contact us immediately if you believe your account has been compromised

  • Communicate with you and provide customer support to improve our services

COOKIES 

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

Cookies help us improve our Site and Services, remember your preferences, and analyze interactions. Blocking Cookies may limit functionality or prevent use of some features.

HOW WE DISCLOSE PERSONAL INFORMATION 

We may disclose your personal information to third parties for legitimate purposes:

  • Vendors and service providers performing services on our behalf (e.g., IT, payment processing, customer support)

  • Business and marketing partners, including Shopify

  • With your consent, to facilitate services such as shipping or social media integrations

  • Our affiliates and corporate group

  • In connection with business transactions or legal obligations

We disclose the following categories of personal information:

  • Identifiers (e.g., contact and order information)

  • Commercial information (e.g., order history, support communications)

  • Internet activity (e.g., usage data)

Recipients include service providers, marketing partners, and affiliates. We do not use or disclose sensitive personal information to infer characteristics about you.

USER GENERATED CONTENT 

The Services may enable you to post product reviews and other user-generated content. If you choose to submit content to any public area of the Services, it will be public and accessible by anyone.

We do not control who accesses the content you share publicly and cannot ensure that third parties will respect your privacy or keep shared information secure. We are not responsible for the privacy or security of any information that you make publicly available.

THIRD PARTY WEBSITES AND LINKS 

Our Site may include links to websites or online platforms operated by third parties. If you follow these links, please review the privacy and security policies of those third-party sites. We are not responsible for the practices or content of those websites, including any data you may share with them.

CHILDREN'S DATA 

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can delete it. As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION 

We take reasonable steps to protect your personal information, but no method of transmission or storage is 100% secure. Do not use unsecure channels to send sensitive information.

We retain your information as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.

YOUR RIGHTS AND CHOICES 

Depending on your location, you may have the following rights:

  • Right to Access / Know – Request access to personal information we hold about you

  • Right to Delete – Request deletion of your personal information

  • Right to Correct – Request correction of inaccurate personal information

  • Right to Portability – Request a copy of your data or transfer to a third party

  • Right to Opt Out of Sale/Sharing or Targeted Advertising – Request that we do not sell/share your personal data or use it for targeted advertising

  • Right to Limit Use of Sensitive Information – Direct us to limit our use/disclosure of sensitive data

  • Restriction of Processing – Ask us to stop or limit processing of your data

  • Withdrawal of Consent – Withdraw consent where consent was required

  • Right to Appeal – Appeal our response to your rights request

  • Manage Communication Preferences – Opt out of marketing emails by using the unsubscribe link

You may exercise your rights through tools on our Site or by contacting us directly. We may verify your identity before processing requests. You can also authorize an agent to act on your behalf, with proper verification.

We do not discriminate against users for exercising privacy rights.

For questions or to exercise your rights, please contact us using the information provided below.

Yoya Inc.
338 West 4th St.
New York, NY 10014
info@yoyanyc.com

Effective Date: April 3, 2025