SIMPLE, SPECIAL AND BEAUTIFUL KIDS FASHION.

We love children, we love design, we love art, and we love fashion. Our vision was to combine our passions from our various and unique backgrounds to create a modern, innovative environment in children's retail. Happily we succeeded, as Yoya has been a source of inspiration to many. New York Magazine voted Yoya "Best Kid's Store" in 2002 and numerous magazines, TV shows and films have featured our shop.