Every mom holds her own magic - that arsenal of must have products and best kept secrets which allow her to get through the day and on occasion make motherhood look like a breeze. Each week, we'll use YOYA's 20 Questions to unlock the vault and provide a sneak peek into the essentials of our favorite moms.
This week we're highlighting Julie Siden - mom of two daughters and designer behind SiD NYC. Julie's love of fashion started at an early age. If she wasn't wearing her beloved red and white Danskin bodysuit, she'd have on her father's sweatshirt as a dress, finished with a thick elastic belt. Julie has stayed true to her original and eclectic style, and was eventually inspired to start her line - SiD NYC. We love her collection of vintage denim, reworked with custom embroidery, pompoms and fringe.
Enjoy learning more about Julie, her go-to vintage shop and the sweet snacks she can't live without!
Work Industry: Kids fashion
My Crew (Kids/Ages): Riley 12 / Dani 8
Morning Routine: Would love to say something ultra healthy, but I simply can not function without my coffee first thing in the morning
Go-to Outfit: Vintage Levi’s with an oversized cozy turtleneck & my Air Jordan’s
Best Workout: Lyon’s Den yoga & currently loving SLT
Must Have Beauty Product: Laura Mercier Rose Flawless Skin Face Oil & Caudalie Divine Oil
Guilty Pleasure: Dirty martini shaken
Currently Reading: Are Elle Decor and National Geographic considered reading? ;) I work on more projects in my spare time, as opposed to reading. I think the last book I read was The Girl on the Train
Favorite Instagram Account(s) to Follow: @panandthedream @marrakech_brooklyn
Home Decor Style: I am very eclectic. I decorate similar to how I dress. If I like it, I buy it I love mixing different styles & eras together. All about highs & lows
Favorite Destination: Escaping to our house in Sag Harbor
Travel Essential: Headphones
Hidden Gem: One of my favorite vintage shops is Amarcord. I met him when he had a tiny shop in the East Village that I used to stop in almost everyday. He has impeccable taste. Restaurants, I would have to say Marc Forgione. It is our go-to for a nice family dinner
Describe Your Kids' Style: They both are tomboys similar to me. They live in jeans, vintage denim jackets, and great old school kicks
Favorite Kids Brand: Caroline Bosmans. She is amazing
Go-to Gift: For a new baby, anything at YOYA of course!
Mom Hack / Gadget / (or) App: I am obsessed with the app Colorstory. Their filters are amazing
Essential Snack on the Go: I am a big time candy snacker, so I would love to say something healthy, but honestly have to say jellybeans or gummy bears ;)
Favorite Rainy Day Activity: Checking out a new art exhibit, if I can motivate the kids to join me.
For more of Julies's favorites, follow along at @sid_nyc