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May 18, 2018 2 min read

When buying for our littlest customer, fit and feel are always top of mind. Enter 1 + IN THE FAMILY, a collection of sets and one-pieces for the smallest of the bunch. They’ve created clothing that’s as stylish as it is comfortable, all while using the best quality fabrications. We’re loving their cool-baby vibes and sharing more about why you should too.

The brand, pronounced  one more in the family, was founded in 2012 by Gemma Mases. The long experienced designer and mom of three was inspired to create the collection upon the birth of her niece, baby Bruna. “The brave decision of my sister to start a family as a single mother, was key to encourage me to undertake the project that I had been dreaming for so long, that’s why we decided to name the brand1 + IN THE FAMILY,” say Mases.

A favorite of ours for new babies and young toddlers alike, 1 + IN THE FAMILY ranges from size 0 to 36 months old. The manufacturing and design process is done entirely in Barcelona, and starts with the selection of fabrics that are JUST SO SOFT! They then cut silhouettes in shapes that are both simple and practical, which is what makes the pieces an easy choice for the youngest of the crew.  

What else are we loving about the brand? 1 + IN THE FAMILY has become our clients' go-to for baby wardrobe essentials. A lot of first time parents (and gift givers!) aren’t quite sure how to shop for these new babes. This collection does the work for them, providing styles that look nice, yet are super soft and comfortable. As we said, comfort is key, so we love that the little outfits can feel like pajamas while looking like daywear (see the Renoir Raul set or the Khalo Dory set for examples!) The separates and colors seamlessly mix and match, creating a perfect collection of sets for the newest addition to the family.

One of our most popular styles is the Rita Bib, which always seems to sell out. It's done in super soft cotton, fun stripes and a bandana style that funks up any outfit it’s worn with. Machine washable with a snap closure, it’s gifty yet truly functional, and will quickly become a staple piece in their stylish little wardrobe.

Visit YOYA in New York City’s West Village, or online at yoyanyc.com to shop the latest from 1 + IN THE FAMILY’s Spring/Summer 2018 Collection.


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