YOYA's 20 Questions: Shari Loeffler

YOYA's 20 Questions: Shari Loeffler

 Every mom holds her own magic - that arsenal of must have products and best kept secrets which allow her to get through the day and on occasion make motherhood look like a breeze. Each week, we'll use YOYA's 20 Questions to unlock the vault and provide a sneak peek into the essentials of our favorite moms. 

This week the spotlight’s on Shari Loeffler - writer, activist and mom of three beautiful daughters. Shari is the brow behind @myfiercebrow, an Instagram feed dedicated to embracing one’s unique natural beauty, in hopes that it will empower young people to do the same. Shari’s unapologetic sense of self is contagious, and we’ve had a girl crush on her for quite some time. We’re loving her beautiful personality, eclectic style and personal mission to change the world, one brow at a time.

Enjoy learning more about Shari, the books that currently inspire her and the best granola one can find in New York!


Neighborhood: Chelsea

Work Industry: Writer & Activist for embracing your own unique natural beauty @myfiercebrow

My Crew (Kids/Ages):  Scarlett 8 1/2, Savannah 6 1/2, Selene 3 3/4 (these notations are quite important these days in our home)

Morning Routine: Wake up & instantly make a double espresso, repeat step 2



Go-to Outfit: Chunky cardigan, jean shorts and combat boots

Best Workout:  I love all things fitness....have a 3-way tie for 1st: Surfing, Functional Training with my strength coach Eric Bergmann and Indoor Cycling with Rique Uresti of Soul Cycle

Must Have Beauty Product: GOOP eye cream, Aesop body oil, Anastasia eyebrow gel, Olas Mouthwash, Isle of Roses & Prim Hair Oil, Mac InstaCurl Lash Mascara

Guilty Pleasure: Listening to (& loving) the Coco soundtrack with my kids

Currently Reading: Women Who Run With The Wolves by Clarissa Pinkola Estes PHd, The Mindful Manifesto by Dr Jonty Heaversedge & Ed Halliwell and How Children Succeed by Paul Tough

Favorite Instagram Account(s) to Follow: @myfiercebrow  @zoebuckman  @juneambrose  @kookslams  @textsfromyourex  @amberwavesfarm  @vogueclips  @cbd4epilepsy

Home Decor Style:  Eclectic, vintage Moroccan/Turkish/Persian/Tibetan/Bohemian vibes with touches of mid-century/modern notes....blasted with lots of color & foliage

Favorite Destination: Bora Bora

Travel Essential: Lysol, baby wipes, sunscreen & bikini

Hidden Gem: Pippin Vintage, the granola from Haven's Kitchen, Commons Coffee & Botanica Bazaar



Describe Your Kids' Style:  Each has their own vibe:

Scarlett - total bohemian; jumpsuits, fringe furs & low ankle booties

Savvy - the fashionista; anything and everything goes...

Selene - if not in a tank top & underwear vibe she's then in a superhero or princess costume mood

Favorite Kids Brand: Literally every brand at YOYA such as, Morley, Tutu du Monde, Louise Misha, Molo, the animal observatory and Bobo. Also Pink Chicken.

Go-to Gift: My go to is the Scosha silver birthstone bracelet at YOYA 

Mom Hack / Gadget / (or) App: Period Tracker!  Enough said

Essential Snack on the Go: Pure Protein Chocolate Shake

Favorite Rainy Day Activity:  Putting my earbuds on, tunes blazing, walking outside and feeling the rain wash over me....bliss

For more of Shari's favorites, follow along at @shariloeffler

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1 comment

This article is amazing

Scarlett Loeffler

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