YOYA's 20 Questions:  Jasmine Punzalan

YOYA's 20 Questions: Jasmine Punzalan

Every mom holds her own magic - that arsenal of must have products and best kept secrets which allow her to get through the day and on occasion make motherhood look like a breeze. Each week, we'll use YOYA's 20 Questions to unlock the vault and provide a sneak peek into the essentials of our favorite moms.

This week the spotlight's on Jasmine Punzalan. Jasmine is the mom of two beautiful boys, as well as the owner of Kodomo, our favorite children's boutique in Boston. YOYA founder Cristina Villegas has known Jasmine for years, as the pair kept running into each other during market season in Paris and New York. They quickly became friends, as they share the same sensibility when buying for their stores. We love her merchandising and curation for Kodomo, and also admire her courage and the rock star attitude she exudes on a daily basis. Enjoy learning more about Jasmine below! 


Neighborhood: Beacon Hill, Boston

Work Industry: Owner of Kodomo, a children’s fashion boutique

My Crew (Kids/Ages): Hubby Paul, kids Lucas (8) and Theo (6)

Morning Routine: I am not an early bird by nature, but I wake up early. The kids have to be at the bus stop by 7am so I am usually up by 6am making breakfast. My husband and I drop the kids off at the bus stop together every morning. We then walk to my favorite neighborhood coffee shop, Tatte, for a cappuccino.   catch up on emails and once I’ve had some time to wake up, I usually do a quick exercise or practice yoga.


Go-to Outfit: Currently I am living in my Nili Lotan army green cardigan which I purchased at my favorite local women’s clothing store Dress. I throw it over everything - yoga clothes, dresses, or jeans. I have an obsession with Golden Goose sneakers and wear them everyday, with any outfit.

Best Workout: I used to be more hard-core with work outs, but my body has taken a toll over the years. I like to stick to light resistance training 3 or 4 times a week and I have a daily Iyengar yoga practice. I taught yoga for 10 years prior to being a small business owner, and I hope to go back to teaching once or twice a week as it’s a nice balance to the chaos of running a small business.

Must Have Beauty Product: Laura Mercier tinted moisturizer, YSL mascara and Aquaphor

Guilty Pleasure: Wine

Currently Reading: BKS Iyengar Light on the Yoga Sutras

Favorite Instagram Account(s) to Follow: Yoya!!  Cristina is the best and I love the camaraderie and support we have of one another, as mommy-small business owners, @garyjanetti is HILARIOUS, @rockyallegra one of my all time fave designers, @blackbirddonuts another badass mom owned Boston-local business (also because if you can’t eat them you may as well look at pictures of them – ha!)

Home Decor Style: Modern - Scandinavian

Favorite Destination: Kyoto, Japan

Travel Essential: Rimowa suitcase and a good novel

Hidden Gem: (restaurant, shopping, etc):  Amanpulo Resort in the Philippines. You will literally feel like you are on a deserted island


Describe Your Kids' Style: The only thing that matters: comfort

Favorite Kids Brand: This is a hard one! Too many :)

Go-to Gift: (new baby, bday party, etc)  New baby: a cashmere Belle Enfant newborn set and hat. Bday party: OMY giant coloring poster and markers

Mom Hack / Gadget / (or) App:  Herb scissors!

Essential Snack on the Go: Lara Bars

Favorite Rainy Day Activity: Shopping local


For more of Jasmine's favorites, follow along at @kodomoboston

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